Kyle has been the MD of Treble for the past 14 years. His expertise has been instrumental in transforming Treble into a world-class sports marketing agency. With extensive knowledge in media, sponsorship, and brand activation, Kyle is skilled at structuring highly successful commercial ventures, making him a key driver of Treble’s growth and success in the UK and international markets.

Selwyn is the Chairman of Treble Group. After 25 years in banking and financial services in London, he returned to South Africa and founded Treble Group in 1999. His leadership and financial expertise have been pivotal in forging key partnerships with world-class teams, including Manchester United, WP Rugby, and Springbok Rugby, positioning Treble as a leader in the sports marketing industry.

Keith is a household name in global sports, having held senior roles and board positions at institutions such as Morgan Grenfell, Drexel Burnham Lambert, and HSBC. Over the past two decades, he has become one of the most prominent advisors in football club takeovers, guiding over 30 transactions across European football, including Chelsea, Aston Villa, and Manchester City. His expertise has made him a trusted figure in the world of sports business.

Mark had a distinguished 32-year career at Unilever, gaining extensive international experience. In his final role as Chief Enterprise and Technology Officer, he oversaw IT, Real Estate, Finance, and HR services for Unilever globally. Mark has also been deeply involved in Formula One, working with teams such as Williams, Lotus, and McLaren. He serves as a trustee of the GP Trust (F1 Charity) and chairs their investment committee, further solidifying his strong connections within the sport.

Ben is a former professional golfer and ice hockey player with over 17 years of experience in sports marketing. He has held key positions within the Premier League, Championship, and European Tour, as well as the wider sports and entertainment sectors. Ben has successfully led partnerships across global sports properties, including Formula One, WRC, European Tour Esports, the Premier League, and the Olympics, making him a highly experienced leader in the field.

With over 15 years in the sports industry, Sarah has brought her passion for both marketing and sport to the forefront of her career. She has a wealth of experience in digital marketing, fan engagement, and global campaigns, having worked with major brands like ASICS Corporation, South African Rugby Union, and Lions Rugby. Sarah’s expertise in driving successful marketing strategies has made her an integral part of Treble’s team, contributing to the agency’s impact across international markets.